German National Tourist Board
WeChat ecosystem construction of the GNTB
In order to promote German tourism in China, ImpDigital has built a WeChat ecosystem for GNTB to facilitate the operation of 11 mini-programs between the National Tourism Administration and local tourism bureaus.
Our goal is to make Mini Program be a personal travel guide for users while travelling. The Mini Program provides a full range of German tourism solutions, covers a playground scene which is familiar to Chinese tourists, and helps travelers explore German.
Features Highlights:
- Clear content structure, efficient presentation of massive travel information.
- A collection of practical information and tools to solve the necessary needs before, during and after the journey
- Enhancing user experience, making it easier to obtain information from mass content.
- New interactive gameplay for travel, exploring Germany map, clocking in GPS cities, seamlessly contacting locals, sharing travel notes at
any time, etc., to experience Germany in many ways.
- Membership bonus points system brings more interaction and cooperation possibilities.
