「L‘Oréal Paris Beauty Palace」
Strategy, Design and Development of the mini-program
After years of accumulation, the L'Oréal Paris CRM mini-program has amassed a large number of users. The previous version of the mini - program was in urgent need of upgrading and iteration.ImpDigital completed the upgrade of the entire WeChat CRM ecosystem for the client
In the CRM mini program, members can exchange their annual or monthly membership points for gifts within the mini program. Moreover, members can participate in a variety of interactive activities.
Features Highlights:
- Daily Sign-in: Friends can assist with making up missed sign-in. Members can earn points for consecutive sign-ins or draw for surprise gifts.
- Membership Privileges: Present membership privileges and gift redemption options in a personalized way for each member.
- Annual/Monthly Points Redemption for Gifts: Gifts can be mailed online or picked up at the counter.
- Points Calculator: Recommend products within corresponding ranges based on the difference in points.
- Points Games/Service Appointment/Sample Application
- Support for receiving WeChat coupons
