Shanghai Rowing Open | The Event Visualization Plan Ignites "Rowing Power Rekindled"

On October 29, 2022, the 2022 Shanghai Rowing Open, themed “Reignite the Power of Rowing” and organized by East Hope Lansheng Group, officially began on the Suzhou River. As a supporting partner, IMP provided comprehensive support for the event‘s execution.The “Shanghai Rowing” mini-program served as the user platform, fully integrated with the WeChat ecosystem. It offered spectator registration and live-stream booking before the event, while during the competition it utilized an efficient data platform to deliver real-time race updates. The program also included a team popularity voting feature called “Pick the Most Popular Team” to drive engagement. The built-in e-commerce section allowed users to browse and purchase event merchandise, with shopping cart and direct checkout functions. The backend featured multi-level access controls to ensure data security while maintaining centralized e-commerce management.

Features Highlights:

- IoT Device Data Collection

- Centralized Data Processing Enables Real-Time Rowing Data Visualization

- Dual Timing System (Manual + Centralized Platform)

- Mini Program Booking Integrated with Video Channel Live Streaming

- Self-Developed E-Commerce System

- Viral Marketing Campaign Design